PRIVACY POLICY
Trueline Beverage Company Ltd
Trueline Beverage Company Ltd (“Trueline”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use and protect your personal data when you visit our websites, purchase products or contact us.
We do not sell, rent or trade your personal data with third parties for marketing purposes.
This Privacy Policy was last updated on: 19 February 2026
1. Who We Are
Trueline Beverage Company Ltd
Elm Farm
Boveney Road
Windsor
Berkshire
SL4 6QD
Email: info@truelinebeverage.com (update if required)
We are the data controller responsible for your personal data.
2. Information We Collect
We may collect and process the following personal data:
Information You Provide
Full name
Email address
Telephone number
Billing and delivery address
Order details
Communications you send to us
Confirmation of age (for alcohol purchases)
Payment details are processed securely through Squarespace’s integrated payment providers. We do not store full card details on our own systems.
Information Collected Automatically
IP address
Browser type
Device information
Pages visited
Basic usage data necessary for website functionality
3. How We Use Your Information
We use your data to:
Process and fulfil orders
Verify age for alcohol purchases
Provide customer service
Respond to enquiries
Manage your account (where applicable)
Comply with legal and regulatory obligations
We do not send marketing emails unless you have actively opted in.
4. Legal Basis for Processing
We rely on the following lawful bases under UK GDPR:
Performance of a contract (to fulfil orders)
Legal obligation (age verification, accounting records)
Legitimate interests (website administration and fraud prevention)
Consent (where you opt into marketing)
5. Data Sharing
We may share your data with:
Payment processors integrated via Squarespace
Delivery and courier services
Professional advisers where necessary
Law enforcement or regulators if legally required
We do not share your data with unrelated third parties for advertising or marketing purposes.
6. International Transfers
Some payment processors may process data outside the UK. Where this occurs, appropriate safeguards are applied in accordance with UK data protection law.
7. Data Security
We take appropriate technical and organisational measures to safeguard your personal data.
However, transmission of information over the internet cannot be guaranteed to be completely secure. You provide information at your own risk.
8. Data Retention
We retain personal data only for as long as necessary to:
Fulfil contractual obligations
Comply with tax and accounting laws
Resolve disputes
9. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion
Restrict processing
Object to processing
Withdraw consent where applicable
To exercise these rights, contact:
info@truelinebeverage.com
You also have the right to complain to the Information Commissioner’s Office (ICO).
10. Third Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those websites.
TERMS OF USE
These Terms govern your use of Trueline Beverage Company Ltd websites.
By using our website, you agree to these Terms.
1. Age Restriction
This website promotes and sells alcoholic beverages.
You must be at least 18 years old to purchase alcohol in the United Kingdom.
We reserve the right to refuse service, cancel orders or request identification where age verification is not satisfactory.
2. Website Access
Most areas of this website are accessible without registration.
Certain functions (such as checkout or trade accounts) may require you to provide information.
We reserve the right to suspend or terminate access at our discretion.
3. Permitted Use
You may:
View content for personal use
Print content for non-commercial purposes
You may not:
Reproduce, distribute or commercially exploit content without written permission
Misuse the website
Upload unlawful or harmful material
4. Intellectual Property
All branding, logos, imagery, product names and website content are the property of Trueline Beverage Company Ltd.
Unauthorised use is prohibited.
5. Website Availability
We aim to ensure the website is available at all times but do not guarantee uninterrupted access.
We are not liable for downtime or technical interruptions.
6. Disclaimer
All content is provided without warranty.
Product descriptions and imagery are for guidance only and may vary slightly from the final product.
7. Limitation of Liability
We shall not be liable for any loss arising from use of this website, except where liability cannot be excluded under English law.
Nothing in these Terms excludes liability for death or personal injury caused by negligence.
8. Governing Law
These Terms are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
COOKIE POLICY
What Are Cookies?
Cookies are small text files placed on your device to ensure the website functions correctly and to improve your browsing experience.
Cookies We Use
As a Squarespace-hosted store, we use:
Essential Cookies
Required for:
Shopping basket functionality
Checkout process
Security and fraud prevention
Session management
These cookies are necessary for the website to operate.
Functional Cookies
Used to remember user preferences.
We currently do not use third-party analytics or advertising tracking tools.
Squarespace
Our website is built using Squarespace. Squarespace may place cookies necessary for site performance and commerce functionality.
Further information can be found at:
https://www.squarespace.com/privacy
Managing Cookies
You can manage or delete cookies via your browser settings.
Please note that disabling essential cookies may prevent parts of the website from functioning properly.