Trueline Beverage Company builds and manages distinct drinks brands across multiple sectors of the alcohol market. Each brand is deliberately positioned to serve a specific audience and occasion — from traditional British brewing to modern lifestyle beer, premium wines and spirits.

We supply pubs, restaurants, hospitality venues, retailers and wholesalers across the South East of England, combining dependable local distribution with clear commercial terms and a portfolio designed to perform.

Our focus is not simply on producing products — it is on building brands that sell.

Our current portfolio focuses on beer and wine. Through our brewing brands we produce modern kegged beers and traditional cask ales, while our wine business sources and supplies a broad selection of wines from around the world.

Hardline Brewery
Modern beers brewed for balance, drinkability and repeat appeal. The range appeals to younger drinkers and a growing number of health conscious customers who want flavour, quality and a lighter, more sessionable style of beer.

Boveney Brewery
Traditional British ales rooted in heritage styles and brewed with precision and consistency.

Bass and Caird Wine Merchants
Retail, wholesale and events. We offer wines across a wide range of styles and price points, sourcing carefully to deliver strong quality and value for both trade and

We focus on fundamentals:

• Reliable supply

• Consistent product quality

• Clear communication

• Straightforward commercial terms

Our portfolio is designed to be easy to understand, easy to recommend and easy to reorder. Whether you require a permanent line, a seasonal rotation, or a complementary category addition, we aim to make working with Trueline efficient and predictable.

The drinks trade still operates in a traditional sales-rep model — phone calls, manual orders and repeated interruptions at the busiest point of the week.

We take a more practical approach.

Our online trade platform provides:

• Clear pricing

• Live availability

• Flexible ordering

• Reliable local delivery

Order when it suits you. No pressure, no disruption — just dependable supply from a local producer.

And if you prefer to speak directly, we are always available by phone or email.